At the time Mindzone was engaged, the Company had been in business for over ten years. The company had undergone dramatic changes both in its initial market focus and its direction. The Company had a significant and very loyal user base that represented a strong revenue stream, i.e. “cash cow” and had supported all new initiatives to date.
The recent industry shifts, however, had required a look into the current strategy and the Company had begun to realize that the revenues are dwindling and will likely continue the downward spiral. The Company realized that a new strategic direction is needed in order to produce a new revenue stream.
The Company had some ideas that needed to be firmed up and a business plan to be generated, complete with market assessment, revenue projections and market opportunities. Further, this plan had to become an Action Plan, driving the company transformation department by department, so that by the end of the fiscal year the Company would have a new revenue stream, supported by functional teams aligned by strategic objectives and deliverables.
Mindzone assessed the ideas held by each member of the executive team and produced relevant market analysis of the current revenue stream and the market opportunities available to Company. Most importantly, Mindzone identified key opportunities associated with the current user base that would secure loyalty and increase the cash-cow revenue stream with a minimum amount of investment.
Mindzone produced a Business Plan and drove its acceptance by the executive team.
Then, Mindzone led the production of Tactical Plans by each functional organization and, through series of executive off-sites, drove the alignment of these organizations around the strategic objectives in the Business Plan.
The Company successfully adopted a new business strategy and aligned its organization towards new business goals. This also involved divesting from current projects and re-purposing the investment in new areas.

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