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| <1000 employees, over $300M in revenues |
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The Customer had developed a patented
new technology for which there was an excellent market opportunity.
The Customer needed a rapid and effective productization effort,
in order to shorten time to revenue and leverage a relatively
small window of opportunity.
The Customer also needed to develop a winning go-to-market
strategy. |
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| High-tech telecommunications software |
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Productize the technology and launch into
the marketplace.
Develop all components of the product launch, such as messaging,
vehicles and target customer, including beta testing. |
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| By engaging Mindzone, the Customer was
able to quickly leverage a window of opportunity, successfully
ship the product and begin the sales cycle, even before an
organizational structure was in place within the company. |
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At the time Mindzone was engaged, the
Customer has initiated an effort to productize the technology.
Without the organizational infrastructure or processes in
place, it would have taken them a very long time until the
first revenues. Mindzone identified the productization cycle,
quickly moved to solve pricing, packaging and positioning
issues and prepared the product for launch, all while the
Customer was interviewing potential product manager candidates.
In parallel with the product management tasks, Mindzone
ran a product marketing team that focused on all launch
activities. Mindzone led the development of messages, launch
deliverables as well as the customer beta program.
The product was launched successfully and the sales cycle
began, thus allowing the Customer to successfully build
the product management and marketing organization.
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