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| Over 30,000 employees, over $10B in revenues,
global infrastructure |
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| The Customer has identified a new business
opportunity, for which there was no existing infrastructure
within the organization. The Customer needed to explore this
opportunity, develop a plan for addressing it, complete with
associated organizational structure, engineering plans and
product management plan. The Customer also needed an in-depth
analysis of existing research data to support product efforts. |
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| High-tech software |
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Develop a business plan for a new business
opportunity.
Assess existing research data and apply towards the business
plan. Make recommendations for specific product features to
Engineering. |
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| By engaging Mindzone, the Customer was
able to shorten time to revenue for a strategic new business
opportunity. The Customer was able to develop a solid understanding
of its customer base needs and requirements and translate
them into successful feature set for its upcoming products. |
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At the time Mindzone was engaged, the
Customer has been struggling to address a new business opportunity
within its current organizational structure. The efforts
have not been successful, because neither Marketing, nor
Engineering had the bandwidth and model how to address new
business opportunities and identify their viability.
Further, there had been an ongoing debate between Engineering
and Marketing, regarding the value of certain features planned
to be included in the upcoming product release. Engineering
was leading with a general sense of “these features
are cool”, while Marketing had no basis to argue against
that.
Mindzone quickly assessed the situation and launched two
parallel projects. The first project focused on analysis
of existing research data and applying the findings to the
stated objectives regarding target customers, retention
and growth of installed base. These findings were presented
to senior executives of the Customer and became the basis
for decisions regarding the product feature set.
The second project focused on assessing the business opportunity.
This required the development of a business plan, including
financial analysis, market sizing, market segmentation and
target customer profile.
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