Protect It!

by Daniella Russo

May | June | July | September | October | November
 

At this point you have a pretty good idea of what you will do, who your customers are, how to take your idea to market. Now, you must take steps to protect your intellectual property. It would be a shame to spend time, money and resources, only to find out that someone else beats you to the punch.

This article does not offer legal advice, but will suggest some common and pretty basic strategies  to protect yourself and your invention. They are simple, doable and they work.

Write It Down. This is especially important if you are documenting an invention, or if you plan to file for a patent.  It is extremely important also in cases where you want to establish copyright protection on a name or work of art.  Start with your idea and begin a journal. Document every meeting, from the very beginning. A date, a list of attendees and the topics discussed is all you need.

Establish a timeline. This method is as old as the world, but works well. Write down your idea.  Put it in an envelope, and mail it to yourself via USPS. The cancelled postal stamp will serve as a timestamp of the first time you documented your idea, which is very important for patents as well as technology inventions.

Disclose Enough but Not All. All entrepreneurs love to talk about their business.  Most likely, you fall in this category too. Avoid the common trap of sharing your business strategy. You really do not need a validation from all of your friends or family. Share only as much as you need, not a word more. Be particularly careful about details on how much you plan to invest in marketing, any special suppliers that may give you a great price or special deals that will give you a market advantage.

Use A Non-disclosure Agreement. Very important. No business is too small for a non-disclosure agreement.  Do not hesitate to offer it to anyone who gets to find out details about your business before it launches. You can purchase an agreement form. Get it online from sites for entrepreneurs, or you pay an attorney to create one for you. These forms are also referred to as Confidentiality Agreements. In its most basic form, the document outlines what information is confidential and gets an agreement from the party that is being disclosed that they would not use the information to their commercial advantage, unless they find it freely and on their own elsewhere. This is always a possibility.

Copyright Notices. Never ever leave a work of art, a web site or any other creative work without a copyright notice. As simple as that. Copyright protection is not a difficult thing to do.  You can register your copyright by filing a simple form and depositing one or two samples of the work with the U.S. Copyright Office. Different types of work require different forms  -- form TX is for literary works, form VA is for a visual art work. Forms and instructions may be obtained from the U.S. Copyright Office by telephone, 202-707-9100, or online at www.copyright.gov. 

You can do the work yourself and find a lot of advice from Nolo Press books or online at www.nolo.com.

If you have a fear of forms and legal language, hire a copyright attorney but make sure you inquire about their fees upfront. 

Patent It. Yes, there is a way to do it yourself.  The US Patent and Trademark Office (USPTO) has procedures and instructions that are well documented for the public. In fact, federal law requires patent examiners at the USPTO to help inventors who apply for patents without a lawyer's help. If you choose to do the work yourself, you will be amazed by the professionalism and friendliness of the officers. They typically deal with attorneys so personal encounters with inventors are a breath of fresh air for them.

To obtain a patent you must make sure your invention qualifies. You must be able to describe your invention. These are not "legal" skills, and learning them is no different than learning any other skill.

Most importantly, do not delay. There is a rule that requires a patent application to be filed within one year of: any public use of the invention by the inventor, a sale of the invention, an offer to sell the invention, or any description of the invention by the inventor in a published document. Failure to patent within a year of any of these events causes the invention to move into the public domain, and it is no longer eligible for a patent.

 If legal forms scare you, hire an attorney. Prepare for a large bill.

Do you have a question? E-mail me.

----------------------------------------------------------------------

Daniella Russo is the CEO  of Mindzone, Inc. Since 1999 Mindzone has helped businesses create successful marketing strategies, launch their brands, and reduce time to revenue. To find out how Mindzone can propel your business or idea into the marketplace, drop us a line.

 

 

 

 

 


                 sitemap  |  Copyright © 2006 Mindzone, Inc. All Rights Reserved.  |  Home