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May
Whether you are starting a new business or
changing careers, you must always start with a passion, and a
knowledge that you can transform a problem into a unique
solution. You know you carry this passion. Now you must find it,
understand it, harness it, and offer it to others. This is what
starting a business is all about.
You already know what it is. It may be a skill, or a novel
idea, or a technological innovation. It may be a personal discovery
that you could share with others. It may be an experience that has
changed your life, and you know would help others, too. Be brutally
honest with yourself, do not worry whether the idea sounds
impractical. Do not worry how you will make money, not yet anyway.
Look into your heart, and find out what you truly love doing, so that
when the sleepless nights of the entrepreneur arrive, you will feel
transformed and excited by the total immersion.
Are
you good at what you love? Do you need more skills? How do you
obtain them? Most of the titans of art began their painting careers
by taking lessons in the skill of painting, perspective, color
mixing, sketching. Many composers also began with basic lessons in
music theory and composition. History remembers the titans because
of their talent and rarely the teachers. This is true for all
talent. Your talent and your passion will transform your idea and
bring out the many facets of the innovation. Only you can do this.
Yet, in order to shine you must hone your skill, continue to work at
it, learn new methodologies, stay involved with the industry.
As you polish your talent, think who can
benefit from it. Whether you are a technology innovator, a mom, or a
new entrepreneur - your learning experience, your product or your
skill must always be of value to someone else besides yourself. And
it almost always is. Your personal experience can become a book or a series of talks; a
small household innovation can become the next Post-It Notes
or Band-Aid; a technological innovation can transform an
industry - just look at Yahoo or Google. Explore your idea, think
about who it would benefit and how you could share it.
Start sharing your idea. Do not be afraid to talk about it. Every
time you describe it, you will discover a new angle and a new way to
look at it. Let ideas will flow. Unleash the creativity. Enable the
feedback. Let it shine. Can someone steal it? Choose carefully the
group you share your ideas with, but also trust your unique value.
Nobody will transform your idea in your unique way. If you have
truly created the value, you will be protected. Never be afraid to
share your creativity or your talent.
The most important rule for every entrepreneur or business owner is
change. Almost 50% of entrepreneurs we work with have adapted
their ideas to a changing business climate, accepted new ways of
running their business and at one point or another have transformed
themselves. This is true for any phase of your business. You may
start with one idea and in the process of launching it, see a
related and a very compelling business opportunity. Do not be afraid
to grab it and run with it! The businesses that survive past 24
months of their launch have embraced change and have learned how to adapt
and how to constantly innovate.
Starting or running a business is hard work.
It is demanding and all-consuming. Yet nothing compares to the
exhilaration and excitement of your success. Are you ready? Buckle
up!
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Daniella Russo is the CEO of Mindzone, Inc. Since 1999
Mindzone has been helping businesses reduce time to revenue, launch
their brands and create successful marketing strategies. To find
out how Mindzone can propel your business or idea into the
marketplace, contact us at
info@mindzone.com
or explore our web
site.
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